Sponsorship Opportunity
The 2026 Jamz & Jokes Summer Residency features a curated 7-day schedule of professionally managed events at Hidden Lake Park. Spanning from July through Labor Day, the residency is strategically anchored by two multi-day holiday festivals and a mid-season gospel showcase, providing a consistent high-traffic platform for partners and patrons alike.
We invite your organization to assume a defining leadership role in an initiative that connects families, bridges markets, and sets a new legacy for our region.
Official 2026 Residency Calendar
The 2026 Residency Calendar
Our 7-date schedule spans the Fourth of July Weekend the 3rd through the 5th, August 29, and Labor Day Weekend, featuring three major holiday weekend takeovers and five signature Saturday experiences.
| Date(s) | Event Title & Theme | Projected Attendance |
| July 3–5 | The Inaugural Fourth of July – Taste of NWI 10AM – 10PM | 7,000–10,000 (Cumulative) (Official Kick-Off) |
| August 29 | Hidden Lake Gospel Fest 10AM – 10PM | 2,000–3,000 |
| Sept 4–6 | Labor Day End of Summer Jam (Season Finale) 10AM – 10PM | 6,000–8,000 (Cumulative) |
The Sponsorship Advantage
As a Founding Partner, your brand becomes embedded in the origin story of a platform built for multi-year growth and regional expansion.
Media Reach & Visibility
We deploy a multi-market strategy to reach over 1.2 million residents across Northwest Indiana and the South Side of Chicago:
- Broadcast Power: Strategic placement on Chicago FM radio stations, 95.9 WEFM (Michigan City), and 107.3 VIP (1073vip.com).
- Physical Dominance: Mobile Digital LED Ad Trucks circulating high-traffic corridors and community hubs.
- On-Site Impact: Massive LED stage wall rotations and primary branding at Hidden Lake Park.
If you need immediate assistance, email the Jamz & Jokes Concert Series Events Team at: tasteofnwi@jamzandjokes.com